“Everyone wanted to be part of it. They didn’t necessarily see it as a commercial exercise — more a creative one.”
Oxford’s longest running party, Simple, celebrates its 20th birthday this year. Its appeal among students and locals alike stems in part from the vastness of their bookings, having welcomed to The Bullingdon the likes of DJ Stingray, Objekt, Mall Grab, Anastasia Kristensen, Saoirse, Helena Hauff, and many more. Perhaps just as enticing is the strong, dependable reputation the Simple team have spent years crafting, and the reliability of their residents to set the tone with skillful yet steady dynamism. At the centre of this Simple identity is Em Williams, the Bristol via Oxford-based DJ whose sets are always as much of a treat as seeing the headliner. Her most notable characteristics are her patient approach to the dancefloor and dextrous ability to weave weighty yet restrained selections. Able to support the range of artists that Simple book, Em’s malleable style ensures she somehow manages to maintain consistency while still keeping each set fresh.